Welcome to Ninety Percent. We’re a sustainable contemporary womenswear label based out of Camden in London, trying to approach the fashion industry a little bit differently…
We wanted to choose organisations that deal with social and environmental causes - and that the co-founders were aware make tangible positive impact. To this end, we support one organisation that empowers women living in poverty, two children-focused charities and two environmental causes.
The #DressBetter mantra is at the heart of our business, inviting consumers to challenge poor working conditions in the fashion industry and engage with a forward-thinking alternative. If you love your Ninety Percent garment, share in our journey with our # and be part of a kinder, more sustainable, fashion movement. Join us?
*"Don't be afraid to care" are lyrics taken from the Pink Floyd song Breathe. And very inspirational for our founders.