OUR CONCEPT: We are a London-based contemporary label launched in 2017 that’s trying something new: distributing 90% of our profits between 4 causes and those who make our collection happen. There’s more. We’d like you to decide where the money goes and help us start a consumer movement that empowers makers and wearers alike.
OUR AESTHETIC: Relaxed silhouettes are the core of our collection with a few fitted jersey pieces and sexy knits in the mix. We make considered pieces designed to work together effortlessly as part of a 24/7 wardrobe. By focusing on the finesse of fabric, drape and attention to detail our aim is to elevate the everyday.
OUR ETHICS: People are the core of our brand concept. We care about people, a lot. So, we’re striving to improve our social and environmental legacy with a new business model that reinvests profits, on your behalf. Shopping NINETY PERCENT and voting to support one of our 4 affiliated causes makes you part of an ethical enterprise that, we hope, transcends trends.
Dress Better: we are conscious about style and totally committed to making fashion for good. Join us.