WildAid’s mission is to end the illegal wildlife trade in our lifetime. While most wildlife conservation groups focus on scientific studies and anti-poaching efforts, they work to reduce global consumption of wildlife products and to increase local support for conservation efforts.
Teaming up with celebrity ambassadors and using the same techniques as high-end advertisers, they create aspirational and exciting conservation campaigns that are seen by hundreds of millions of people every year.
Importantly, they also collaborate with government and NGO partners to secure marine protected areas, such as the Galapagos Islands in Ecuador and Palau’s Northern Reefs, from threats such as illegal fishing. With a comprehensive management approach and the use of innovative technologies, they deliver cost-effective enforcement to key marine reserves around the world.
By safeguarding marine ecosystems, species and livelihoods, WildAid has protected 173,758 km2 of marine habitat.
With the world’s tiger population in dramatic decline, WildAid joined The International Tiger Coalition calling for a permanent ban on the trade of tiger parts and products.
Their GOBlue campaign works by encouraging low-carbon transportation options in urban China reducing the global impact of their fossil fuel emissions.