At Ninety Percent we want to use the best fabrics possible for the purpose of our clothes looking good and feeling good. We also want them to have minimal impact on the environment and the people who make them. That’s a given. If there’s a kinder alternative and it still does the fashion job we want it to then why would we not use it? It feels like a no-brainer to us.
Introducing the wondrous, eco-friendly fibre that looks good, feels good and is kind to trees.
Introducing our new 'Responsible Adults' campaign - a curated series of interviews with inspire people who make a positive impact in their daily lives. First up, Grace Woodward
Sensible fanatics though, obsessed with comfort, durability, and fit. With a super soft handle and grosgrain trim neck, our T-shirts are anything but basic. Read more:
Traditionally a scene stealer - the red dress is generally considered to be the most dangerous piece in a woman’s wardrobe; reserved for the rarest of occasions when nothing less than iconic will do.
High-shine / High-reward Featherweight summer knits to elevate the everyday, dress up your favourite jeans and brighten basics.
Wonder Woman. Jane Fonda. Simone Biles. All athletic types; all with an appreciation for the bodysuit. And where would they be without them? Sexy yet supportive - the body (for short) is the ultimate empower piece.
War Child UK want a world where no child’s life is torn apart by war. They protect, educate and stand up for the rights of children caught up in conflict.