Lulu Kennedy is a Responsible Adult

Lulu Kennedy is a Responsible Adult

Lulu Kennedy MBE is a bona fide fashion legend and our latest Responsible Adult. As the founder and director of Fashion East, a not-for-profit organisation dedicated to finding and nurturing new design talent in the fashion industry, she has helped launch some of British fashion’s brightest stars - from Jonathan Saunders to Simone Rocha via Roksanda Ilincic, Gareth Pugh and JW Anderson. Each season, Fashion East offers three womenswear and three menswear designers the opportunity to stage a runway show during London Fashion Week.

Wendy MacLennan is a Responsible Adult

Wendy MacLennan is a Responsible Adult

At Ninety Percent we want to use the best fabrics possible for the purpose of our clothes looking good and feeling good. We also want them to have minimal impact on the environment and the people who make them. That’s a given. If there’s a kinder alternative and it still does the fashion job we want it to then why would we not use it? It feels like a no-brainer to us.

Collection Three

Collection Three

Collection Three

Sarah Ditty is a Responsible Adult

Sarah Ditty is a Responsible Adult

At Ninety Percent we want to use the best fabrics possible for the purpose of our clothes looking good and feeling good. We also want them to have minimal impact on the environment and the people who make them. That’s a given. If there’s a kinder alternative and it still does the fashion job we want it to then why would we not use it? It feels like a no-brainer to us.

tencel

Why you need Tencel™ in your life

Introducing the wondrous, eco-friendly fibre that looks good, feels good and is kind to trees.

Dress Better

Grace Woodward is a Responsible Adult

Introducing our new 'Responsible Adults' campaign - a curated series of interviews with inspire people who make a positive impact in their daily lives. First up, Grace Woodward

t-shirts

WE KNOW: T-shirts

Sensible fanatics though, obsessed with comfort, durability, and fit. With a super soft handle and grosgrain trim neck, our T-shirts are anything but basic. Read more:

Collection Two

Collection Two

Collection Two

Red Dress

ELEVATE THE EVERYDAY: The Red Dress

Traditionally a scene stealer - the red dress is generally considered to be the most dangerous piece in a woman’s wardrobe; reserved for the rarest of occasions when nothing less than iconic will do.

Brilliant Basics index

Brilliant Basics

High-shine / High-reward Featherweight summer knits to elevate the everyday, dress up your favourite jeans and brighten basics.